shoffy - 10:04 pm on Feb 25, 2010 (gmt 0)

Those not familiar with Omniture's Test & Target product, it let's you wrap DIVs around elements on your page that are switched out using JavaScript via a multivariant engine.

The idea is to test different items and create a better converting landing page. Even better, if certain audiences respond better to one premutation, it will deliver that one and a different premutation to a different audience.

What gets me though, is you can do this to any page of your site. You don't need to setup a special landing page, you can do this to your homepage if you'd like.

Isn't this cloaking by definition? Isn't this a "no no"?

What's to stop me from using Omnitures Test & Target to serve one form of the page to search engines and another to "regular" visitors?

I ask because I like the product, but fear unseen repercussions.