I may have misunderstood the original post but I understood it to mean that liquidstar wants to use cloaking in lieu of optimization. If that's so, cloaking won't do anything for you in terms of good rankings.
Cloaking is merely a means of hiding the html code in pages. It is most used to hide it from everyone except spiders. What's in the hidden code (pages) is down to the creator of the pages. If they are not optimized to perform well in the rankings, cloaking won't come to the aid.
I've probably misunderstood the original post - but maybe not.