DaveAtIFG - 10:39 pm on Oct 29, 2000 (gmt 0)

Hello Mikkel, I'll offer an opinion on your first question.

>If cloaking is OK why isn't invisible text too?

There's nothing wrong with invisible text, invisible spam is the problem. A few years ago, I often saw pages containing a laundry list of words in invisible or nearly invisible text. Usually, the words were unrelated to the content of the page and apparently included to attain good rankings on a variety of keywords. I also saw pages where one keyword was repeated hundreds of times to target one keyword. I suspect banning pages for invisible text was much simpler then determining if the text was relevant to the page. And it's not a bad assumption since invisible text is unlikely to be useful except to those seeking high rankings.

As in redzone's first rule, if it isn't relevant, ban it! :)