Ted - 9:51 am on Oct 3, 2000 (gmt 0)

I find it very encouraging that the search engines are beginning to address this somewhat controversial issue.

Personalised delivery is here to stay. There are just to many good reasons for implementing it. It might be serving pages according to language. Lycos is doing it today as well as many others. A German surfer using the url lycos.com will be redirected to lycos.de. Others redirect according to the browser you use to make the visual experience as pleasant as possible. Professional SEO companies use personalised delivery or cloaking to protect their knowledge from competitors, own and clients. Professional SEO’s don’t try to achieve good ranking under unrelated search terms for their customers, because that will bring traffic of low quality and degenerate the value of the very service that makes life good for an SEO specialist.

There will always be people that try to take advantage of others, in this mater as well as other. Those of us that are serious about our business, search engines as well as SEO companies, have a mutual interest in keeping the search engine indexes as clean and relevant as possible. Only if we work together is this possible.

Maybe their is a need for an organisation to host Search engines and SEO companies in their mutual strives to mature their respective business. By putting up basic rules for the trade and co-operating in the enforcement, can we make sure that this issue is solved in an orderly fashion.

Mikkel, Thank you for bringing up this question. :)