Air - 11:51 am on Apr 26, 2002 (gmt 0)

IMO the cloaked page should be a stripped down version (html, css and javascript wise) of the page that is being shown to regular non search engine visitors. In addition all graphical titles and headings should be replaced by their text equivalent.

The other opportunity that a cloaked page affords is to introduce some elements of html like bold text, italics, underlined text, etc, that give a search engine some idea of what is important on the page. These may look ugly or inappropriate on the regular visitor page and would not be used.

As for the H1 vs. H4, there is some real and anecdotal evidence that H4 is just as good as H1 as long as no H1,H2,H3, tags appear on the page. In other words the algos appear to give weight to headings within the page rather than across sites. But since only search engines will see the ugly text generated by an H1 tag on a cloaked page, it seems using H1 for titles and maybe H2's for headings (and maybe an H3 around a keyword phrase ;) )will produce the desired result.

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