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- Marketing and Biz Dev
-- Cloaking
---- Different keywords for different locations


dublinmike - 4:29 pm on May 22, 2007 (gmt 0)


Just wondering if anybody could shed some light on this for me. I have a multi lingual site which, obviously enough, targets keywords relating to the industry in different languages. The trouble is that certain keywords I am targeting pertain more to one geographic location than the other and I would like very much not to exclude keywords for the other geo-location.

Best to give an example: Say I have a site about 'jam doughnuts', I would still like to capture traffic for the American version of the phrase, i.e. 'jelly donuts'. Would it be considered cloaking if I were to dynamically serve 'jelly donuts' to those on one side of the Atlantic and 'jam doughnuts' to the other?

I don't want to hybridize the content to some form of half English, half American English yet the differences certainly don't warrant the creation of 2 'languages'.

There are many examples of this and not just in English. Of course, the masked/cloaked content would be viewable to search engine spiders if they were in the correct location. I'm not attempting to deceive the search engines so have I just answered my own question?


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