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- Marketing and Biz Dev
-- Cloaking
---- Is Selective User Agent Delivery for Ads Acceptable?


stuntdubl - 6:13 pm on Feb 26, 2007 (gmt 0)


I'm just curious more than anything to see what the community thinks. I've never done it myself, but it seems like it would probably be worthwhile to me, for those that are more concerned with high CTR than with overall impressions (in which case robots rock!:)

I feel like this is probably a poor forum to ask, since it will undoubtedly get lumped in with "cloaking" - which is, according to semantics, ALWAYS against search engine TOS.

Since robots don't click on ads - they only decrease your click through rate (which CAN be a negative). So the question becomes.

1. Is it okay to NOT deliver advertisements (adsense, banners, etc.) due to it being a user agent of a known robot?

2. Do you think the search engines would consider this an acceptable practice?

3. Do you currently deliver ads selectively in this way?


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