rcjordan - 10:29 pm on Sep 29, 2000 (gmt 0)
#1 - I don't want to get my domain yanked out from under me.
The trademark process will provide some sheilding. But I still believe planning for a legal attack should be part of a pre-launch strategy. Spread the SEO load among several domains, they're cheap. Once the content is developed it's portable, but your rank and submittals aren't.