paynt - 8:40 pm on Jul 24, 2001 (gmt 0)

Hello glengara,

Welcome to Webmaster World. You have touched on my very favorite topic. The whole idea behind my theory of this is to make each of the pages your doorway and not construct additional doorways as an addition to your site. This is particularly helpful to small and mid size businesses that don’t have the time, energy and finances to create a separate domain/s with doorways to redirect into the actual site. I’m suggesting that you utilize the site itself, building your optimization into the structure of the site. It’s all based on a very pure theory of themes, with each sub-theme developed as a canonical. Use all the principals you have learned about optimization, working them into each page of the site as they are developed.

You are right that framed sites and large existing sites that are already functioning would not benefit from this form of optimization and development and “doorway” optimization as we know it is still an effective method for these. Although, you could create your new “doorway” domains in this manner and redirect or lead them into the existing site from a themed canonical site.