lammert - 6:51 pm on Dec 16, 2011 (gmt 0)

Hi Evercome Shathees,

Some time ago Matt Cutts from Google mentioned that every redirect has a slight dampening effect on the link juice distributed through that link. It is therefore better to reduce the number of redirects as much as possible.

You can find the discussion about this dampening of link power here:

301 Redirect Means "Some Loss of PageRank" - says Mr Cutts
http://www.webmasterworld.com/google/4097565.htm [webmasterworld.com]