Interesting. Just had a look at UK2GROUP's website.
UK2, a "major player in the hosting industry since the late nineties", acquired Utah-based WestHost.com as the final part of "growth-by-acquisition" program designed to establish the company in the US hosting market. WestHost's data center in Salt Lake City and offices in Logan, Utah will continue to operate and UK2 Group will retain all "key personnel".
Explains the push for vps.net and a whole lot of doublespeak around that issue as well.