oilman - 8:08 pm on Nov 12, 2000 (gmt 0)

here's some basics. These are the two most confused for each other.

unique visitor: can also be looked at as 'unique ip' and pretty much means individual visitors. This number strips out multiple visits from the same IP over the given reporting period. For example: even if some one visits that site 50 times in one day they will only be counted as 1 unique visitor for that day.

hits: this is the most commonly misrepresented term online. The true definition is that hits refers to the number of times the server is 'hit' for a file call. If you have a 6 images on a page and a surfer goes to that page the server will record 7 hits - 1 for the page and 6 for the images.

What else would you like to know?