onlineleben - 9:26 am on Jul 14, 2003 (gmt 0)

Hi Georgina,
first of all, welcome to WebmasterWorld.

In addition to buying traffic from PPC engines, you should start to get links from other sites so that your site gets known to spidering Searchengines and gets listed there as well.
Submit to business directories, DMOZ and maybe even Yahoo.
How to do that the right way you will find in the respective forums here on WW.
Also make sure that you have content (in writng) on your site so that the spiders find some food. Pictures are not spiderable.

Use your offline media (business cards, letterhead, sign in shop) to make the site known to your existing customer base. You could even post the webaddress on your sign with the opening hours, so that prospects can revert to your site in case the shop is closed.

And as Longhaired_Genius already said, come up with more specific questions. they are much easier to handle.
And read and read and read and participate in Webmasterworld.

Good luck!