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Georgina - 5:16 pm on Jul 13, 2003 (gmt 0)
I have a new website up a little over a month now, and I am seriously problems with feedback and response. I sell a unique line of womens and kids clothing the emphasis on the design work, the designs are patterns of flowers, butterflies, birds done using sequins, rhinestones, paints, and some with sparkling dust. I have a wide variety infact the widest I have ever seen in my area of expertise. All items are individual produced by hand, so the prices are expensive, but I am accustomed to selling them offline and still getting some sales but I wanted a way to reach more people and have a larger clientel. The work I do require a certain level of experience so although some persons do these things on their own, these with a good eye know my work is superior by far. I also give persons the option of colour and varying styles of garments, they can even have something done totally custom made. I bought a course to help me get the site up which I did. I have my product pages, with detailed pictures, and several pictures of each item, I have my contact page with my personal information, I have a guarantee, I have information about all the services available, testimonials, and one from someone distinguished I have everything I need I was using a cart but switched to paypal and I'll retain a cart to use for persons having problems with paypal,I found the first draft wasn't getting any results so I got two copywriters to look at it and they both felt I need a totally job redone. They were asking for too much money so I opted to make changes on the feedback I got from them. I got a webpage template and moved the content over and broke down some pages I have 30 some product pages so I have only done over half the rest I would do this week. I don't have a set of money to spend on a copywriter/marketing person to redo my site. So I am looking for some good advice, on what I can do differently. As the site layout wasn't orderly and the ordering process convulted and my coloring scheme. I am up to 100 - 146 page views a day and I am working on getting more traffic from the various search engines,I was on Kanoodle when the site was first up so that is how I know something was wrong and I had some visitors yesterday as I bought traffic to test the site out. Maybe it is too soon to tell as I only sent the revised site up Saturday morning but I am still not getting any feedback I know I have received several bookmarks to my site so I know it can't be what I have doesn't interest people. Is there anyone who has experience selling high priced items who can give me some good advice on what I need to convert sales. I have been giving special offers of an e-book series related to the clothing, and how to keep them looking like new, another one entitled goldmine in your closet because it gives ideas on how forgotten or ruined clothing that persons already how they can be transformed into "new clothing". And some other books depending on how much they spend. I also did the sales structure up so that its like I am discounting the items. Is that bad as the item is unique should I just instead give one price and not say get x amount of and what the price actually is if they don't buy in time. How do I go about selling 100% totally unique items online in terms of the content I use? Any help I receive I am extremely grateful for.
Hello to All,
Thank you