Currently I'm offering a "free widget" to my customers. Basically they purchase a widget and get a coupon good for an equal value on a future purchase. I'm getting a lot of hits on the word "free" but it is people looking to make their own widgets. Do any of you have suggestions of how I could word the free offer without using the word "free?"
IMO, don't change a thing unless the clickthroughs on "free" are from paid / PPC listings. everyone wants something for nothing and "free" is the best way to get people to your site. at worst, those coming through on "free" use a bit of bandwidth etc - but getting them in means they could buy on impulse. if they are coming in from PPC listings, change your listings to be more accurate.