rossH - 5:57 pm on Jul 5, 2003 (gmt 0)

I actually came here to start a new thread, but this one is perfect, I wanted to drop some highlights from Jupiter Research's latest annual Retail Consumer Survey Report.

They say that although price is still a major driver of online purchasing activity, buyers choose website ease of use as the most important factor in assessing which sites to buy from online.

And, of all the promotions most likely to convert sales on the Web, free shipping is the top value, for 89% of respondents.

Half of all shoppers will buy offline or reduce online purchases in response to perceived high shipping charges (so you must bundle shipping into the deal in any way you can)

40% will download a coupon;

35% sign up for e-newsletters; (!)

29% read articles (this was the one I personally liked best)

Also, 29% are loyal to sites that are easy to use and give them a good experience and value, choosing to return despite better price offers elsewhere.

(I didn't find this info in the forums anywhere so I thought I'd post it - if you find it useful maybe you can bump it around, I would think the affiliates would like to know too)