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mona - 4:45 pm on Jun 10, 2003 (gmt 0)
1) Clean, fast, professional looking site that functions properly. 2) Special search features/recomendations - Things like 'search for under $20' 'top selling gifts for men', etc. 3) Shipping/return info - easy to find and cleary stated. Just over this past weekend I did some research on this topic reading reviews over at epinions. There seem to be some differences between what we think and what the non-web person thinks. Shipping *seems* to be the #1 issue thing to the non-web person, where with us there seems to be many more factors.
I don't shop often, but here's my criteria -