john316 - 9:18 pm on Jun 8, 2003 (gmt 0)

I look for toll-free #, just in case I need it down the road.

Item must be clearly marked "in-stock", with some type of delivery schedule outlined.

For larger purchases, I usually send a "test mail", some innocous question to sales or service, just to see if I get a personal reply in reasonable amount of time.

Design can't be ala geocities/blinking/flourescent, but doesn't have to be agency quality.