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---- One step vs two step credit card processing


pmac - 6:08 pm on May 15, 2001 (gmt 0)


Some tips that have helped me reduce abandoned carts.

1)If at all possible include shipping costs, and make this policy very clear from the start, and repeat it often.

2) Make sure a toll free telephone number is posted on every selling page, and more importantly at every stage of the checkout process.

3) Be up front and pro-active about your return policy.

4) Be clear about security and privacy issues.

Even though their are clear similarities, what works with bricks, doesnt always work clicks.

Hope this helps.


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