dwedeking - 4:38 am on Feb 3, 2001 (gmt 0)
Have one site with the paypal tied into a shopping cart system(nice having an in house programer to do the shopping cart instead of waiting on paypal to get around to it). Their purchase rate is not as high as a standard cart to credit card but they also didn't have the initial outlay of funds for credit card services. Have also recently changed a site from single order via a form to a shopping cart system. Even without SEO work taking effect yet, the increase in $ per order due to the ability to take more than one item per order was dramatic.