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---- One step vs two step credit card processing


tedster - 2:32 am on Jan 31, 2001 (gmt 0)


I never saw any figures on abandonment with a two step billing. Would be interesting, but given the differences between single opt-in and double opt-in for newsletters, I suspect two step billing would be an even higher rate of abandonment.

BTW, did you see the ad during the Super Bowl that gave 65% shopping cart abandonment as the current rate?


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