rogerd - 2:26 pm on Mar 3, 2003 (gmt 0)
In response to Tapolyai, I don't think it's necessary to have a GQ or Vogue-level appearance. However, it IS important to convey an image appropriate to your business, and to project an open, friendly image. Have a professional shoot the photo (casual shots and shots in your business environment will probably work better than an obvious studio portrait). Look straight into the camera so as not to look shifty to your customers.