octobersky - 8:04 am on Jul 2, 2000 (gmt 0)

OK
Lets start with what would seem to be an obvious predicament.
For the sake of discussion, lets say you sell "gift" type items. The bulk of your hits come from customer searches with terms like birthday gifts, wedding gifts, Christmas gifts, anniversary gifts etc... or some variation of these i.e. unique birthday gifts or 1st anniversary gifts. (You get the idea)

So you obviously have to make frequent use of the word "gifts" within your site, but then your somewhat screaming to the SE "look at me I'm an e-com site'. Not a lot of info sites about gifts out there ;-)

How would one go about "ecomouflage" without shooting yourself in the foot in regards to placement for terms that are obvious customer searches? It would seem your in between the proverbial "rock and a hard place"

Edited by: octobersky