piatkow - 1:57 pm on May 26, 2006 (gmt 0)

I have no idea about the trader's side as on-line retail isn't my area of business but all the sites that I spend regularly at are those that I have had written contact with. I am always more comformable with "clicks and mortar" businesses.

A lot of punters are happier with a printed catalog - make the choice sitting on the sofa with a coffee then go to the PC.

All my customers receive at least two mail outs in the 12 months after doing business. Cold mail shots (B2B) are targeted on small groups identified from journals and directories.