hannamyluv - 7:58 pm on May 1, 2006 (gmt 0)

If you are a smallish company, I would probably recommend that you stay away from DM. The return for online sales can be very small and needs to be handled by someone who understands how DM works.

If you are planning on renting a list, you will spend a good deal of money before finding a good responding list.

The only time I have seen it work well for a smaller type company is starting out mailing to an inhouse list (to re-activate customers) and building slowly from there.