Green_Grass - 7:05 am on Apr 29, 2006 (gmt 0)

"Whilst I understand the business model, I dont believe that a site that is really serious about representing a commercial company should have advertising on it "

You got it.. A branded product company should of course avoid adsense , as it will most probably dilute existing brand equity and drive sales to a competitor.

What if , you have a unique product with very little competition on the web? Then you can give surfers a choice.

It is a question of having a strong niche product while the ads are more generic, though targetted at the bigger picture.

Say the site offers Wine from specific vineyards in France ( niche)....but some surfers cannot afford the expensive wine and look for cheaper alternatives so they click on other wine co. ads. This way expensive quality traffic ( people looking for wine) either convert at the site by going in for the 'special wines' or go to someone else for cheaper stuff. By the way ' Wine ads' pay good! :-)