LifeinAsia - 3:31 pm on Apr 4, 2006 (gmt 0)

Never had one customer ask about our business structure or say, "gee if you were only incorporated, I'd buy from you."

Be lucky you're in the business that you are, because many businesses DO have structure bias. In some industries, it's all but impossible to get credit card processing unless you're a corp.

There's also the trust factor, especially if you're solely on the Internet. Coca Cola, NBC, and other big names already have the brand name. But Small Company, Inc. doesn't.