jsinger - 3:20 pm on Apr 4, 2006 (gmt 0)

Yes, if your site says something like "we're just a tiny kitchen table fly by night operation run by a grandma part time" then changing the name to "International Widgets Incorporated" would surely help.

But I doubt that simply changing the name from Widgets.com to WidgetsIncorporated.com is going to do much especially if your operation otherwise exudes a small-time look and feel.

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Most of us here use many devices to engender trustworthiness that are far more effective. Anyone can be a corporation and most customers know that. We do a lot of our sales B2B where most sellers are corps and no one is impressed by it.

Frankly, waiving "inc" around (which I have seen done) shows me the operation is little and is trying way too hard to look big and important.

When you're REALLY huge and important, a brief name, say IBM, NBC, or GM, works nicely.