jsinger - 12:53 pm on Apr 4, 2006 (gmt 0)

We started without company, just to test concept. After about a year, we decided to incorporate. The number of orders skyrocketed 500% in same month. I assume a lot of people was reluctant to pay to an "unknown entity", and company registrered raised our credibility instantly

Ridiculous post. As soon as you have a business, you have a "company" even if it isn't a corporation.

We are a long established brick/mortar corporation. We don't mention our business form nor do we affix "Incorporated" to our name...ever. Few of the worlds' largest firms do either. Do TV ads mention "Coca Cola Incorporated?" Do you watch "NBC Incorporated?" Or do you know more about advertising than they do?

Never had one customer ask about our business structure or say, "gee if you were only incorporated, I'd buy from you."