otc_cmnn - 7:28 pm on Mar 7, 2006 (gmt 0)

The more the merrier as long as you put some SERIOUS thought into usabilty and navigation.

None of us are Wal-Mart/Amazon so I'd stick with a theme.

But PURELY non-opinion data:

We started out with about 2500 sku's (fragrance products if that isn't too f'n specific for mr.tabke...) and by increasing our inventory to 8000 skus we dramatically our conversion rate as well as attracted more SE traffic, have the most appealling affiliate program, increased our multiproduct buys, and thus our average order value.

But this is 8000 skus in essentially the same category. We are now over 10000 sku's. More is definately better.

That being said, we warehouse very little and mostly use a series of dropshippers and suppliers that ship direct just for us because we drive significant volume. If you warehouse your own crap you have to find that balance between what sells and is worth the cost of holding inventory. Excepting that variable I'd say bigger, faster, wider, and in more colors is best.