born2drv - 6:31 pm on Jan 24, 2006 (gmt 0)

I sell jewelry online. I'm also opening up a store in the near future. I don't see online sales cutting into retail sales too much in the continued future. For stuff that is easily searchable via name or product code (ie. toys, electronics, watches) i don't see how anyone will be able to survive against online sales.

But for something like jewelry which is nearly impossible to price shop (except for "standard type" products like diamond stud earrings, loose diamonds, etc) there are always variations in the product that prevents price shopping comparisons. Try finding the same piece of jewelry 2 places, especially a custom peice, it's impossible. People will always want to get local service for their jewelry and especially for custom, finely detailed items, they will want to see it in person. For things such as jewelry, clothing, matresses, etc... there will always be people who want to touch the product before spending their money. I don't think that will ever change.

If you want to make it in the offline retail market you can't sell something easily searchable, and you need to offer a customizable product or high level of service that no one else can match, online or offline.