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rogerd - 6:26 pm on Jan 24, 2006 (gmt 0)
One clever trend I've seen is mail order firms using the Web to address the SKU problem. For example, if you sell an automotive accessory, for a single item you might have a hundred different SKUs for different models, styles, years, etc. Listing them in a catalog is costly in terms of page "real estate". Now, I'm seeing a few top SKUs listed in the catalog, and "see our website for full list of models".
Good find, Freedom. These days, it's hard to tell how mail order differs from online selling. Just about every catalog I get has their web address on every page, "order online!" slogans, etc.