dickbaker - 7:31 pm on Nov 20, 2013 (gmt 0)
Just an update on my complaining. ;)
Sales are still terrible. I know from talking to other retailers in my niche that pretty much everyone is slow. Add in the fact that I have a new site, and there's cause for no business.
My profits for the month so far are 40% of last year.
It turns out that Facebook, at least the way I'm doing it, is a waste of money. I had a couple of conversions, but that was it. I get plenty of people "liking" my ads, but nobody buying. If Facebook isn't just a social site, but is a good advertising venue, too, I'm not seeing it.
I'm running sales on things where I'm selling $400 or higher items with just $10 profit for myself, just to get people comfortable with the new site. They're all over those deals, but anything reasonably priced isn't selling.
There's a site in my niche where people post deals that they find. Retailers can advertise on there, but what they advertise has to be real deals. So I've taken some very popular items that range from $300 up to $1600, and I've offered coupons. After the coupon discount, the price is far below what any other retailer can do. I'm hardly making anything. Some stuff sells, but there's always somebody who names a guy who sells from his basement on weekends for $5 over cost on a $1600 item.
I really don't know what else to do or where else to advertise.