1script - 3:05 pm on Oct 14, 2013 (gmt 0)
Hi all, trying to find a solution to this issue: helping to jumpstart online sales of unique, one-of-a-kind art pieces. Currently they are sold via website, eBay and Etsy. A particular issue with their one-of-a-kindness (if that's a word) is that once the piece is sold anywhere, it has to be removed from everywhere, and quick. It is very bad to have the same piece to be sold accidentally both on the site and on eBay, since all pieces are unique (happened a couple of times already).
Because of the concern for possible double- or tripple selling the same piece, the site sales are all manual, i.e. the potential buyer is expected to email the owner and request an invoice. Once that happens, the artist has to go to both eBay and Etsy and manually remove the listings. Needless to say, this is a very tedious and terribly converting process.
I got involved in the process of setting up Analytics reports for the business but, frankly, I'm perplexed by the task of integrating the manual portion of the sales process into proper funnel in Analytics. But even without Analytics, it's safe to say that they are losing a lot of sales over the email-the-artist-first requirement.
So, the question becomes: does anyone know of an e-commerce system that is suitable for selling one-of-a-kind items and can close listings via APIs (not sure if Etsy has one tho) once a piece is sold locally? Also important would be to close the listing locally if it's sold on a third-party site.
And just in general, I would appreciate any tip or comment about an e-commerce software/SaaS etc. suitable for selling one-of-a-kind items.