JackieBlue - 2:57 pm on Oct 10, 2013 (gmt 0)
I have 1 employee for my business which is a highly competitive niche and have even narrowed down to a segment within our niche. We have 2 websites and sell on multiple 3rd party sites (ebay, Amazon, etc). The business we get from 3rd party sites dwarfs what we can from our own website. I just don't think we have enough resources to do our own marketing well (we are more IT folks by training)and it is difficult to keep your websites up to date. We have tried to outsource the marketing but have not found a good way to do this yet.
We do our own fulfillment and keep inventory. This is a strong point for us. We used to have a brick and mortar/warehouse but didn't fully utilize it. Now, we just use climate controlled storage and ship out of our homes. Very low overhead. We wrote our own software but synchronize inventory across marketplaces and websites. We wrote our own shipping software but went back to Shipworks as it was just more efficient. Best of luck.