dannyboy - 3:12 am on Aug 15, 2013 (gmt 0)
I need to renew my GeoTrust certificate, and I'm wondering if it's worth it to switch to a Symantec/Norton/Verisign Secure Site certificate. It'll be about $200 more per year.
I don't think I can A/B test the GeoTrust seal vs Norton seal, as you can only have one SSL certificate installed at once. So I need to decide either or up front.
I don't really have any unrealistic ideas about what it'll do to conversion rates, but has anyone made a switch like this and seen an improvement?
I'm actually curious if making the switch could have a negative impact. While Norton/Verisign is the more recognized brand which probably makes it more "trusted", the GeoTrust logo is plain vanilla and doesn't get much notice. The Norton seal image is a much more noticeable icon which might be a turn off for customers who weren't thinking about security and the Norton seal scared them off as it's more noticeable on the page.
So do you think it's worth the money? Any downside?