>>I noticed last month both of our competitors were outselling us nearly 10:1 because of the price difference.
just curious as to how you know how much product they were selling?
eBay of course shows how many items have sold in xyz time, but also often a website will show "58 in stock" and 2 weeks later it will be out of stock. Not a fool-proof method but it gives us a pretty good idea of what our competitors are selling.
or until they order 4X as much to cover the 60-90 days it takes to get here.
In a perfect world that's what they would do, but in my experience (and I'm sure a lot of people can echo this experience) the folks blowing out items at rock-bottom prices are also often the ones who don't have the accounting or inventory management systems in place to make reliable forecasts like this.