ReferralCandy - 8:13 am on Jul 30, 2013 (gmt 0) [edited by: buckworks at 6:18 pm (utc) on Jul 30, 2013]
Thanks for sharing the link, the message put forward by the article is certainly counter-intuitive and something I have not considered.
However, even though fake & negative reviews only take up a very small percentage of all reviews according to the study, you would be surprised at how much more "weight" does a negative review have, compared to a positive one. For small businesses that do not have many reviews, a single negative review can be particularly damaging on their brands. This makes customer relationship management in small business all the more important.
As per what dpd1 mentioned, a quantitative study on the influence of negative reviews vs positive reviews would help to shed some light on this matter. Even then, various studies have already shown that negative reviews are 5x more "influential" than positive ones. <snip>
When one considers the impact of such fake, anonymous reviews, it then makes more sense to restrict the ability to review or comment to customers who actually tried the product.
[edit reason] Snipped URL drop [/edit]
[edited by: buckworks at 6:18 pm (utc) on Jul 30, 2013]