lucy24 - 4:35 pm on Jul 29, 2013 (gmt 0)
And then there's the, er, ahem, Desire To Post aspect.
I once looked up a particular venue on a particular review site because it had received attention on never-mind-what TV show. Finding pages and pages of negative reviews I settled down ready to be entertained ... but on closer inspection it turned out none of the reviewers had ever been near the venue, even though that was what the site was supposed to be for. It was people who had seen the TV show and couldn't wait to regurgitate what it had said.
Some e-book reviews are inexplicable. Look, people, it's an eight-page cheapo that cost one cent in 1872. What did you expect?