Austinhoney - 10:20 pm on Oct 11, 2013 (gmt 0)
I have my own question on this issue. I'm not talking about a small business but rather a medium-sized business and we're trying to decide between a really good SAS cart (most likely contender is BigCommerce which I am well acquainted with) or having a custom cart designed for us. The vendor we are looking at for the custom cart is well-respected and equipped for enterprise customers.
However, I'm having a hard time justifying the considerably larger expense of going custom given our sales.
Here's the deets:
1. We are a manufacturer so direct online sales is not our primary channel and we sell at a higher price than many of our retailers do.
2. I'm building for two brands with about 50 skus each, then mirroring each site for Canada for a total of 4 sites.
3. Traffic is modest most days but we have historically had tremendous traffic spikes that last anywhere from a day to a few weeks.
I know I can use BigCommerce, add a few select plug-ins I'd use either way and plug in Channel Advisor. Again, I'll need them either way.
The custom solution is about 5-6 times the total start up cost but only slightly more on a monthly basis.
How do I know which way to go?