treeline - 10:09 pm on May 15, 2013 (gmt 0)
Try for higher quality links.
Chase links that actually send traffic.
Do favors for/be friends with people writing on your ecommerce area.
Create online tools that your target customers would like to use. They'll visit frequently & send their friends. Get this right and you will no longer be dependent on search engines.
In some areas write a game or app with a tie-in.
Have a directory of info on your type of widgets that would be handy for anyone writing on them to link to instead of having to do the research from scratch.
Do a joint promotion with a better established company. For example, the Joomla/Drupal/Wordpress template & extension companies have "sales" where you get several things from the well established company, and a whole lot from the smaller company at what sounds like a huge discount....though nobody probably needs everything included. Lots of links and attention for the smaller company, the larger companies members feel like they're getting great deals.
Start a blog. Say something really controversial.
Let your local media know you have a small business in their backyard. Gain a few newspaper/radio/television links tied to the interviews.
Be more colorful and fun than the other guy.
Offer to post photos of customers cats stretching in the morning.
Have beautiful clean design that people would like to be associated with.
Create better descriptions/photos of the products than anyone else.
Have essays/white papers detailing using these products, details of the problem before and after and how it helped.
Sponsor a contest for the most creative use of giant red widgets. Give a good prize. The contest entries should make great link bait, plus people are thinking deeply about your products.
(Personally, I think giant red widgets would make great ballast to keep the space station from drifting up and hitting the moon.)
When disaster strikes, make a donation of widgets to help cope with the crisis. Nice press release here we come.
Have a Q&A Forum where real people can ask questions about how to use widgets and give them thoughtful answers. Seed the forum by answering all those hopeless questions your mom asked about what you were doing. Let experts in the field know you're offering this. They may be tired of answering all the silly questions and be happy to send them your way.
Offer a used widget marketplace, let people sell on consignment.
Basically, you want to do things a little differently to attract attention and links. Ideally be seen as a resource in the field.