ssgumby - 3:03 pm on Apr 1, 2013 (gmt 0)
ssgumby...you cannot do this...you will be kicked off eventually if you are ever audited by them...
Actually this is not completely true. They have caught me once doing this (I suspect they audited me). We were putting flyers in the shipment offering a discount for coming directly to our site. I truly didn't know this was an issue until amazon contacted me. After working with Amazon, they were ok with me driving traffic to my site as long as I offered amazon checkout, which I implemented.
In addition, we get a lot of phone calls from amazon customers and our phone system drives people to our facebook page for discounts. Many customers who were calling just to inquire are happy to go to FB and get this discount.