buckworks - 6:20 pm on Mar 4, 2013 (gmt 0)
Should I enjoy these "free" customers until Google stops sending them ?
But work to develop other sources of traffic besides Google. Free Google traffic is delicious while you've got it but it's not a secure foundation for a stable business.
Is is better to start paying for ads to grow the business now ?
I would say yes. Far better to start some paid advertising now, when you have the luxury of time to fine-tune things for profitability, rather than waiting until you have "no other choice" and might be making decisions under high stress.