ecommerceprofit - 1:41 pm on Mar 4, 2013 (gmt 0)
I think you are crazy - Google advertising is one of...if not the most important place to advertise online for "most" businesses - not all. Just ignoring your campaign is unwise.
That being said, I have to agree that adwords is way too complicated...a good way to describe the problem...it's similar to Norton antivirus...bloated. However, I love Google...so many possibilities to advertise...can start with just $50.00 - that's pretty cool in my book.