pavkey88 - 6:48 pm on Feb 18, 2013 (gmt 0)
I understand why everyone is pissed at Google for switching to a paid model (I include myself in this), but if you haven't at least TRIED running PLAs, you might be missing a big opportunity.
Admittedly, we're not a 'small' ecommerce shop, but we're also not anywhere near the size of Walmart, Amazon, etc. though we do wind up competing with them quite often in the same space.
Out of all the advertising we do, Product listing ads perform right near the top, converting about 5 times that of our best adwords text ads, which do very well on their own.
It's really not that hard to setup either - import your feed into adwords, setup some bidding rules, i.e. bid higher on popular or high margin products, and bid way lower (or not at all) on low margin items.