RhinoFish - 4:39 pm on Feb 18, 2013 (gmt 0)

I think the exact opposite, all of our clients are small businesses, as we can effectively compete against giants!

Most of the people working for big companies aren't performance paid like my team, relatively speaking, they're not as motivated (good or bad), and we feel like AdWords, including PLAs, gives us a chance to flex our puny little muscles against theirs, one sale at a time - giving us an advantage. Everything they do is predicated on volume, but they have to battle us for every single sale. Foot traffic wars are very different that what we do, and we're thankful every day for that!