Marketing_Guy - 12:55 pm on Feb 5, 2013 (gmt 0)

Although some people are dumb, inexperienced and difficult, to be fair (and I'm not saying this is the case here), but so are some websites.

The past few months I've seen a redesign project go completely wrong because it was led by a corporate dogsbody with no real experience, and built by an agency who were too small to deal with a project of that size. Net result, 40% traffic drop and almost €1 million lost in sales over a few months.

Sometimes it's worthwhile taking a step back from your site / company and look at the process objectively (or hire someone else to do so). A simple change like moving the phone number to a more prominent location can save your time and money.