Tonearm - 3:07 am on Jan 19, 2013 (gmt 0)
Does conversion ratio conventionally refer to visits or visitors? I get about 22% more visits than visitors. Wikipedia says visitors:
"In internet marketing, the conversion rate is the proportion of visitors to a website who take action to go beyond a casual content view or website visit, as a result of subtle or direct requests from marketers, advertisers, and content creators."
But immediately afterward, their formula specifies visits: