Tonearm - 3:07 am on Jan 19, 2013 (gmt 0)

Does conversion ratio conventionally refer to visits or visitors? I get about 22% more visits than visitors. Wikipedia says visitors:

"In internet marketing, the conversion rate is the proportion of visitors to a website who take action to go beyond a casual content view or website visit, as a result of subtle or direct requests from marketers, advertisers, and content creators."

But immediately afterward, their formula specifies visits:

[en.wikipedia.org...]