Tonearm - 7:03 pm on Jan 7, 2013 (gmt 0)

@jwolthuis

We invested lots of time in FB and Twitter for a year, and had *zero* ROI. Hundreds of Likes and Follows, but nothing to show for it at the bank.

How did you determine that none of your sales came from social media?


@jrockfl

We have contests

Did you use an app for that? If so, may I ask which one?

In what ways do you treat the different social media sites differently?


@RhinoFish

for some things, Facebook ads can drive a lot of traffic, though ROAS is hard to control (but it can be done).

How can the ROAS be controlled? I read about the FB Conversion Tracker on facebook.com but I can't find it anywhere in my account interface.