dpd1 - 7:08 am on Jun 8, 2013 (gmt 0)
I would actually take it one step further and say that there are probably a lot of businesses, that are simply happy to see stuff go out the door, and pay no attention to numbers whatsoever. In my niche, I have found there's a slew of old dudes that simply sell stuff for a hobby. Making money is not a concern for them. Yes, most people (myself included) would say... Why on earth would somebody work every day to sell stuff and make no money, on purpose? But it's true... They are out there. There's one of these guys in my niche that for years has sold stuff at cost. I know what his materials cost, and there is no way he's making anything at all. Yet, he has been doing this at the same prices for well over ten years. In fact, I also did the math on his shipping once, and found that he is most likely also shipping the stuff at a loss.
And of course, customers love using his prices as the standard that all others should be set to.